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John Reese, one of the few marketers out there I really respect, has a pretty cool post about YouTube shenanigans you need to check out.

YouTube has just added some new features and a new layout.

Look at the “Statistics & Info” tab under a video.

This tab will show you any ‘awards’ that video has won but more importantly will show you REFERRING SITES and how many clicks those incoming links have sent to the video.

* It currently appears to only show the top 5 referring sites.

EDIT: These stats have been available before but many marketers chose to ‘hide’ them. (Read on.)

This is extremely VALUABLE marketing information.

Now you can look at any of your competitor’s videos and see ‘where’ most of their traffic is coming from!

This is a great way to find new JV partners or content publishers in your market that would be ideal to send traffic to YOUR videos.

Users can apparently hide this information but YouTube displays it by default with the new layout. (For now.)

So GO NOW and do some valuable research into your competitors’ videos before they HIDE this referral data.

UPDATE: I meant to emphasize that it looks like ALL of these stats have been turned on by DEFAULT. A lot of this info was already there although the layout has changed. In the past this information did not appear to be turned on all videos by default — not sure if this is an error by YouTube that will be corrected soon.

So what can you do with this information?

Well, let’s see… find videos on YouTube related to your market. Copy all them websites referring to the videos into a spreadsheet. Go into google adwords and site target those bitches. Relevant Content + Market Message Match = Money.

Then, make your own damn video and post it as a video comment - make sure your website address is in that sucker. Watch the traffic roll in.

Then go back to using YouTube to watch videos of girls making out with each other.

Later losers,
-RJ

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