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Some dude named Rob posted this on my blog…

Hay guys,

I have been a memeber of the rich jerk for 6 months now and you are very right that most programs you buy on the net are a hole lot of information and they do not tell us how to put it in to motion! I have made close to $1000.00 in the last 6 months using bum marketing methods “means I try not to spend money on advertising”! Here are some examples of lens that I would love some help with!

The pre-school lens has had 500 hits since 02/28/08 but has not been converting very well at all, whats wrong?

http://www.squidoo.com/top-used-car-auctions
I have no idea what is wrong with this lens, I did the reseach and seems to struggle, Any ideas on this one!

http://www.squidoo.com/loweryourgolfscores This is my favorite but I get no traffic at all, maybe 5 hits a day and I have tried social booking it to death and I even tried the lastest tool Comment Kahuna and still NOTHING!

It would be awesome to have some people help me out with these DUDS!

Thanks evereyone
Rob

Well, take out your happy-pipe, Rob, ’cause RJ is gonna lay some knowledge on your sorry ass.

But first, let me just say you are the type of guy I like to see posting on my site. Your ass may be sorry, but you ain’t no loser. You’ve made your first $1,000, you haven’t been spending jack on traffic, and you’re motivated to improve. Gold star to you, junior.

All-righty, on with it…

I took a look at your Squidoo Lens at http://www.squidoo.com/top-used-car-auctions. And I can tell you the number one problem right away is this:

YA GOT TOO MUCH STUFF ON THERE.

There is just too much for visitors to click on, follow, and do. Making money is about a FOCUS OF ATTENTION. If you have three affiliate programs you want to promote for car auctions, make three damn lenses - one for each program.

Sell one thing and one thing only. Make your entire page centered around selling that one thing. You’ll see your conversions go up instantly.

Get rid of sending people to places that don’t make you money. Yeah, the Youtube and Ebay and RSS shit is fun and easy to put on a Lens, but it don’t make you no MFM. (That’s mother-f*ckin’ money for you who aren’t hip to my jive)

Only put stuff on your Squidoo Lens that’s going to make you dough. Period.

Second of all, you make NO attempt at all to try and connect to the people who visit your lens. It’s just a bunch of faceless, formal info on car auctions. Ain’t no one gonna buy that.

People want to buy from “Bubba, a broke-ass plumber from West Virginia, who’s crappy 1978 camaro broke down and he needed a cheap car which he found through this great and dependable auction site. Here’s a picture of my lame-ass camero, which nearly killed me when the transmission fell out the bottom of it. Oh, and here’s a picture of my new car, a shiny dodge pick-up truck, which I got for a steal because I was smart enough to use this special website I found. You should check it out by clicking this snazzy banner they gave me when I made my purchase.”

People like pages built by real people, offering real experiences and real advice. The more “home made” something is, the more people believe it’s real and of value. The more faceless and corporate, the less likely they are to trust what you’re selling.

Selling is about storytelling. Ya gotta tell people a story when you’re selling them something. They have to be able to identify with the character who basically is a physical manifestation of what they want to be.

Is your average customer some moron who knows nothing about cars, but needs a new car and doesn’t have a lot of money? Guess what - I’m a moron who knows nothing about cars and doesn’t have a lot of money, but I used this website to get a great deal on my new car, and if it helped me, it’ll help you too, because I’m just some out of work plumber from West Virginia.

Catch my drift?

Okay, now onto your traffic quandary.

Trying to get free traffic is like trying to get free sex. Sure, you can get it for free, but you either have to work really hard for it or settle for something you aren’t really happy with.

If you’re going the free traffic route because your broke-ass can’t afford adwords or whatever, here’s what you do.

First off, bookmark your lens. I know you said you already do this, but you’re probably doing it wrong. Go to www.onlywire.com. Create accounts for everything on that bitch and then use those accounts to bookmark your lens.

Now, the big mistake here is that people try and get people from the social bookmarking sites to visit their lenses. Uh-uh. Wrong. What you do after you bookmark that bad boy is take the RSS feeds from all the accounts you created, and then you go to Ping-o-matic.com and ping them bitches. You ping the RSS feed for every dang bookmarking account you made.

What does this do? Well, when you ping your RSS feeds, you’re basically going out to all the search engines and saying:

“Yo! Search Engines! Get off your lazy asses and come check out my website!”

The Search Engine spiders will then visit the bookmarking accounts you created, see they’re linking to your lens, and visit your lens. And then the spiders will say:

“Well shit, look at all these bookmarking sites linking to this Squidoo page. We better index this MF.”

So then your lens gets in the search engines. Then what you do is you start creating a “link network” linking back to your lens for the keyword you want to rank for (in this case, golf scores). You do this by creating hubpage accounts, wetpaint acocunts, wordpress.com accounts, blogger accounts, and other squidoo lenses. All of which link back to your page with your keyword term in the link. And you create brand new bookmarking accounts too.

Then, you PING all those suckers too!

And you do this EVERY FREAKIN’ DAY until your lens starts appearing on the first page of the search engines. (Usually Yahoo and MSN are the first to notice and rank you. Google can be a bitch.)

You can use these tools to keep track of your progress. They’re free.

Keep using your Traffic Kahuna software to get backlinks from blogs. Then ping the comment feed for those blogs.

Remember: building up free traffic is a PROCESS. Process is shit that needs to get done every single day. If you’re not spending 4 hours a day on building your traffic, you’re wasting your time.

And if you can afford to outsource the traffic building, that’s even better, because to be honest with you, doing that stuff yourself sucks ass. The sad reality is that unless you’re willing to spend some money, getting traffic to your site is a SLOW endeavor.

Unless you have an email list you can blast to whenever you want. Then it’s fast. But that’s another matter all together.

Repost a comment when you start making the changes and let me know how it goes.

Later Losers,

-RJ

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