Selling Advertising On Your Website
Author: The Rich Jerk29 Apr
Some chick named Linda wrote:
How do I get advertisers to my website, since my company is quite pricey on a monthly basis? Thank you.
Linda Parrino
Okay, Linda, I got two questions for you…
Question 1: Are you hot?
Question 2: Do you put out?
Answer the second question first. Send it to groupies@therichjerk.com. Include a headshot.
Now that I’m done with my questions, here are my statements…
First of all, if you want to get advertisers on your website, it’s really easy. Google’s Adsense program is an ad program. Use them. Or, sign up for Adbrite.com and use those guys. They’ll be happy to serve ads on your site.
Will you make a lot of money off these ads? Probably not. A little, yeah, but not enough to retire on.
Why? Because ad rates are entirely dependent on how much traffic your stupid little website is getting!
If you ain’t got no traffic, why should some advertiser shell out lots of money to advertise there?
See what I mean?
So unless you’re getting a million unique visitors or more a month, you ain’t gonna be able to charge a lot for advertising.
But there are ways to change this. The first is to get more dang traffic to your website. The more traffic you get, the more money you can charge.
However, that’s only half the equation. You also need to know a very important metric, called eCPM.
eCPM stands for “Effective Cost Per Thousand.” (Why? I don’t know. Some dumb-ass decided to throw a roman numeral in there or something.)
This metric basically says “How Much Money Do I Make For Every 1,000 Impressions Of This Ad?”
See, in order for you to calculate and maximize what each of your web pages makes, you must break down every ad shown down to an eCPM value. Then, you add up the values on that given page, and that gives you an idea of how much that page is worth to advertisers.
So let’s say you have a single banner ad running at the top of your web page, and it earns $0.75 cents for every click the banner receives.
Let’s say after showing that ad 10,000 times, it received 500 clicks. This means you’re averaging 50 clicks for every 1,000 times that ad is shown.
Since you are earning $0.75 per click, you are making $37.50 every time that ad is displayed 1,000 times on your web page.
Therefore, this web page is worth $37.50 to you every time it’s viewed 1,000 times. Or eCPM = $37.50.
So let’s say you have 100,000 page views a month. Divide that by 1,000 to get 100. Multiply 100 by your eCPM of $37.50, and you get $3,750. That means you can get away with charging advertisers that much to show their ads on your site.
Of course, eCPM changes depending on how many ads you show on a page, and what kind of ads are shown. So first you have to decide what the optimum number of ads on your page is to maximize eCPM. Then you need to test out different offers to see what gets the best response.
How do you do this? Well - go to Quantcast.com and look at what kind of demographics your website is getting. Then, figure out what advertisers are targeting those demographics, and test their banners to see how many clicks you get. Assume a conversion rate of 0.5% and multiply that by the average price of their products. This will give you an idea of what type of eCPM that advertiser could expect from your website.
Then, email the advertiser with your results, and let them know “Hey, this is how much we estimate you can make by advertising on my website.” Then give them a price quote for a monthly ad buy. If you estimate they can make $1,000 a month in sales from advertising on your site, quote them a monthly ad rate of $500, so they are making a 200% return on investment.
See if an advertiser will turn you down then!
This is how the game is played, boys and girls. Enjoy.
Later Losers,
-RJ
Make Money Online
19 Responses for "Selling Advertising On Your Website"
I enjoy reading your informative articles and emails. I almost choked on my taco when I had to laugh out loud about the answer to selling advertising on the website. the part about, “Are you hot?”
V
good stuff. .Rj.
But you didn’t cover selling links on sites. There are morons at places like digital point forums making pretty good money out of selling links and same at text link ads etc..
Do you think it’s worthwhile or not?
Bye.
Sup Rich Jerk. I think that your claims for charging are extremely exaggurated. An epcm of $37.50 with 100,000 page views per month is sure as hell NOT worth $3750!
Just because it “COSTS” that much in clicks does not mean its “WORTH” that much.
Google adsense is the most scammed and overcharging click network that exists. The majority of the clicks are FRAUD on top of that. If you spend $3750 on advertising on a site with 100,000 views, you probably will only make $1000.
Google is home of the WORST PPC conversions I’ve ever witnessed. Of course, google doesn’t want you to know or think that. But take $10,000 on adwords, and TRY to make a profit. Well, I DID, and never made a dime of profit.
$10 grand, flushed away in clicks who never intended to buy SHIT.
But then, I spend $200 a month on PRIVATE advertising on blogs, and I make a 500% return on investment?? How the hell can google try to say they are better than private advertising when i make -200% on google, but +500% on private ads.
Take a warning from me, GOOGLE ADWORDS IS NEARLY IMPOSSIBLE TO BE PROFITABLE. Sure, if you’re a ‘godlike pro’ with tens of thousands of $$$ to BLOW, and a team of super smart monkey specialists testing different ads all day long….you might be able to pull a profit.
But even the ABOVE average internet marketer will quickly find out that google adwords is basically a scam.
I found one product that was actually profitable to advertise… Data Entry Made Easy. Guess what, somehow its BANNED to advertise data entry affiliate programs??? Since when does google play god on what we can advertise??
Then i found another profitable product to advertise, SPORTS BETTING SYSTEMS…. of course, thats also BANNED from google adwords.
They picked all the ways to make money, and made it illegal on their policy.
So NO, you cannot charge according to the ePCM of google adsense because that number is extremely inflated and inaccurate. Whatever number it gives you, divide by about 10 and thats what you could charge for your website.
ePCM of $37.50 for 100,000 views a month, should be $375.00 - and that is even shooting on the high side.
Point is, don’t use the ePCM to judge SHIT, and start looking at the actual current rates for banner advertising.
Take it easy…
Rich Boy
http://www.TheRichBoy.com
Rich Boy - you must have been dropped on your head when you were a baby, because you are one of the biggest dumb asses I’ve seen in a while.
Dumb, dumb, dumb ass.
I’m willing to bet you’re not even that rich, but hey, what do I know? I’m only a multi-millionaire many times over.
Of course my figures were grossly over-estimated you moron. How else will people like you be able to comprehend them? An eCPM of $0.75 is pretty freakin’ amazing - on a high traffic website. Realistically, a website getting 100,000 uniques a month will have a much lower eCPM.
But if you actually bothered to READ my whole post, you’ll notice I didn’t say you should be using adsense to determine the eCPM of your site.
Sure, you CAN use Adsense if you want. It’s free to use and the easiest way to monetize a webpage. But if you’re looking to charge big bucks for ad space, you have to basically DO WHAT I SAID.
Which is target the advertisers you want, test out your ads for yourself, determine the eCPM, and then contact the advertiser DIRECTLY sharing your data, and give them a good deal on advertising on your site.
So after you’re finished pulling your head out of your sorry ass, I have a nice, tall, cold glass of STFU for you, dip-wad.
Go back to crying about how you can’t make money on Google.
Later Loser,
-RJ
P.S. Don’t send a boy to do a Jerk’s job. Loser. Stop ripping off my marketing.
Parvez,
Selling links on your site is directly related to the Pagerank of the site. The higher the pagerank, the more you can charge. I thin the going monthly rate for a page with a PR of 8 is $150, where as a page with a PR of 4 is around $6. (I could be wrong, though, so don’t quote me on those prices.)
-RJ
Mmm yeah, I won’t quote you on those prices since the John Chow is banking out of his RSS feed visitors plus 150k in volume monthly traffic. And I think his ad’s are 500 bucks per month. for the ad dimension 125*125 in the sidebar.
Hrvoje Livnjak
To the Rich Boy: IT’S CALLED KEYWORD RESEARCH! Don’t want to pay a fortune for Google AdWords, 1) you have to do actual keyword research 2) you have to make your ads relevant to your keywords (like by, oh, I don’t know, including the keyword in the headline and body of the ad) and 3) Have the writing ability of a senior in high school.
When doing pay per click advertising, put the benefits of what you’re selling first, THEN the features, THEN a catchy URL.
However, I didn’t start this comment in order to bi*ch out Wonder Boy, but rather to share an affiliate marketing idea.
Sign up for affiliate programs, check their stats, check their page to make sure it’s AdWords friendly, and then just write a PPC ad for them. Don’t set up your own website, don’t write and test your own marketing, just use theirs! Put the company’s name in the Display URL and your affiliate link in the go to URL.
If anybody knows any problems with this strategy that I’m just not seeing, let me know?
The Rabid Copywriter,
Loni
I would like to get free advertising traffic to my website, if that’s at all possible. Thank you in advance.
love ya rich jerk thanks.
I just wanted to say something about ppc. I quit using adwords and concentrated my efforts on Yahoo ppc. Since doing that I’ve had 4x the clicks for 1/2 the price. Even though they aren’t as big. they are a lot more effective for my money. Google sucks.
Sup again. Amazing, RJ. You really are a jerk. But it’s enough to give me a good laugh for the day. Thanks.
Listen, “dawg”. I’m not quite sure what makes you think your word is more reputable than mine. You claim even more exaggerated claims than I do on my site, and I wasn’t up here talking shit to your.
Not that I really care anyway.
I was simply making a point for blog readers who could misinterpret what you said. But I bet your big ass head doesn’t believe that’s possible. Because you are “rich jerk” and I’m just “rich boy”.
I know its your job to be an asshole, which is why I don’t take offense. But talking shit publicly to someone who is only giving advice to others, doesn’t make you the cool guy.
Well, I’ll let you get back to your yacht and millions of $ and women. I know you are too busy to for comments like this anyway, right?
Keep up the asshole image, its entertaining and fun for everyone. Sure, you were the one of the first in the make money game, but Deep down we know you are just a little boy inside like the rest.
Rich Boy
http://www.TheRichBoy.com
I think my word is better than yours because you’re a loser ripping off my gimmick trying to make money while I’m a winner running a multi-million dollar empire being original.
I wipe my dirty ass with losers like you, because no matter how hard you try, you’ll always be in my shadow.
The fact that you’re on my blog bitching about stuff is proof enough you want me to love you. But I don’t. You’re a non-entity. A loser. You aren’t even on my radar. And your entire website reeks of lameness. I love how you have all those testimonials with no names attached to them. Brilliant. Were they all from your mom?
If I was making $30K a year, I could move to Bolivia and act like I’m rich too.
Get off my blog. Seriously. Come back when you grow some pubes, boy.
-RJ
Hey..RJ..blogroll links on PR4 blog are going for 30-60$ at DP and TLA depending on certain other factors like pages indexed in G ,age of domain etc..,
And also, an aged PR domain can be bought cheap at some places and used for selling links. I am also doing that kind of shit!
Thanks for the heads up RJ!
You are definately compensating for a small penis. Do you know what a poser is?
Rich Boy is the type of affiliate I would NEVER buy services through. Why? Because he prefers to advertise unethical products and then bitch and wine when they are banned.
1.) Data Entry Business is one of the biggest scams out there. It’s a work at home scheme where the only people that make money are the affiliates advertising the rip-off and worthless eBooks. In addition, I received more spam from “Data Entry Business” than I have with the Viagra spams.
2.) Sports betting.. This has nothing to do with ethics, but common sense. I don’t know what country Rich Boy is from, but in the U.S. online gambling is a very touchy legal subject… It’s not illegal to gamble online, however, it’s illegal to fund online gambling through most common means. Specifically, according to the Unlawful Internet Gambling Enforcement Act and SAFE Port Act, it “…prohibits Americans from using credit cards, electronic funds transfers, or checks to to finance Internet gambling activity.”
Hrrm… Now why would Google play “God” by banning a commonly known rip-off as well as a service (online gambling) that is illegal in the U.S.? Rich Boy, I have a shirt that reminds me of you, “Did you eat an extra bowl of stupid this morning?”
As for the PPC marketing, I agree with RJ. Not kissing ass because I don’t kiss ass. It’s common sense. I still consider myself fairly new to online marketing, but I know enough that $0.75/click is a gold mine IF you can ever find that. Your average PPC price is not that high.
In addition, RJ even said in his post that you will NOT get rich by doing PPC. I quote from the article:
“First of all, if you want to get advertisers on your website, it’s really easy. Google’s Adsense program is an ad program. Use them. Or, sign up for Adbrite.com and use those guys. They’ll be happy to serve ads on your site.
Will you make a lot of money off these ads? Probably not. A little, yeah, but not enough to retire on.”
i want to start,
Hi!
I am enjoyed to do it if it is serious. Thanks a lot.
Best regards
Andriantsarafara Mamy Etienne
===========================
Damn, a LOT of testosterone oozing on this topic!
Don’tcha just love a PITA (you know…) KIA (Know It All) that blogjacks the RJ? Makes for good reading… and learning.
Thanks, Rich Jerk & Boy!
http://www.FastCash247.com
$$$$$$$$$$$$$$$$$$$
===========================
Leave a reply:
(If you would like a picture to show next to your comment, please create a free Gravitar account by clicking here.)
In order to participate in comments, you must be a registered member of this site. Registration is free, just click here to create your account or login.