Cheating Google’s Content Network (Pocket Your Cash)
Author: The Rich Jerk9 May
Dear loser,
So some incredible duche - like, the MOTHER of all losers - posted a rant on this blog a few days ago bitching and whining about how he can’t make money on Google.
The Rich Boy spewed:
Google adsense is the most scammed and overcharging click network that exists. The majority of the clicks are FRAUD on top of that. If you spend $3750 on advertising on a site with 100,000 views, you probably will only make $1000.Google is home of the WORST PPC conversions I’ve ever witnessed. Of course, google doesn’t want you to know or think that. But take $10,000 on adwords, and TRY to make a profit. Well, I DID, and never made a dime of profit.
$10 grand, flushed away in clicks who never intended to buy SHIT.
But then, I spend $200 a month on PRIVATE advertising on blogs, and I make a 500% return on investment?? How the hell can google try to say they are better than private advertising when i make -200% on google, but +500% on private ads.
Take a warning from me, GOOGLE ADWORDS IS NEARLY IMPOSSIBLE TO BE PROFITABLE. Sure, if you’re a ‘godlike pro’ with tens of thousands of $$$ to BLOW, and a team of super smart monkey specialists testing different ads all day long….you might be able to pull a profit.
But even the ABOVE average internet marketer will quickly find out that google adwords is basically a scam.
Boo-freakin’-hoo.
You know how I can spot a loser? Like, a real, honest-to-god, beyond all help because they just like to wallow in their own loser-juice Loser? When I hear someone complain about something and call it a SCAM because they can’t get it to work.
There are ass-loads of small businesses out there making google work for them. But this douche is running around screaming about how Google is nothing but clickfraud. Well, I got a bank account that says otherwise, bitch-boy. So clean the stupid out of your ears, because papa RJ is gonna drop a knowledge bomb and hiroshima your sorry ass.
First of all - Google’s content network is good. Why? Because they have SO MANY WEBSITES in their network, your small internet business can get a huge reach instantly. This gives you a big advantage. But like douche-boy said, there IS clickfraud going on. But let’s face it, click fraud is actually a small piece of the puzzle. Most of it is just junk traffic from poor quality websites.
And in a network like Google’s, you’re going to get lots of poor quality web traffic - because their network is so big. That’s just the nature of the beast. Not all websites get the kind of traffic that are going to convert for your offer. But the trick to making the Google Content network work is to FIND these websites that convert for you, and focus your advertising dollars on them.
We do this in two ways…
WAY #1: PPSeer.com
PPSeer is a service that tracks what sites are sending you visitors. But it also allows you to track actions from these websites. When I set up a Google campaign for a site I own, I use PPSeer to track conversions as well as Google’s conversion tracking.
Because while Google will show you which campaigns are converting in the content network, they won’t tell you jack about which websites are converting. But PPSeer will. So when you make a sale for a google campaign, you pop on over to PPSeer and you can see the website that actually made that sale for you.
But more important than seeing the websites that make that sale, are seeing all the websites that AREN’T making you sales!
In fact, you’ll find a handful of sites that are sending you incredible amounts of JUNK TRAFFIC.
So what you do is you take those sites, and you go into Google, and you exclude those junk traffic sites from your campaign immediately. Then, your ads stop showing up on these sites, and you stop wasting money on non-converting traffic.
Bitchin’, right?
Well, it gets even better. Log into PPSeer every day and take a look at the website clicks. If a website gets 200 clicks and no conversions, ban that sucker in your Google account. That’s statistically significant enough to know that website ain’t gonna convert for you.
So when you start eliminating websites that are sending you the junk/nonconverting traffic, your Google spend goes WAY DOWN. Because you’re only targeting the sites that have proven to have good traffic for you.
Way #2: Placement Targeting
The next step in this technique is to take the sites that ARE converting, and create a placement targeting campaign in google to target those sites specifically. This way, you can make it so your ad shows up on these websites directly, and you can increase your ad spend to get more of their quality traffic.
Another way you can use placement targeting to your advantage is to automatically exclude all the “big” websites from your content network spend. I’m talking about sites like Myspace and Youtube and any other big site that uses adsense. Then, you target these big sites specifically through placement targeting to see if they convert. If they don’t, syanora. If they do, raise your ad spend.
What you’ll find is on these big sites, you’ll have certain types of pages that convert for you, but most won’t. In placement targeting, you can actually eliminate the pages on the site that aren’t converting, and target your ad spend for that site to just the pages that do convert for you.
It’s actually pretty cool.
Also - use your site and category exclusion feature in Google! In addition to banning lame websites that don’t convert, you can actually go in and eliminate entire categories of web pages. Did you know part of the content network is error pages and parked domain pages? You can actually choose to exclude your ad showing up on those infamous junk traffic pages! You can also do the same for video sharing sites, rude/crude humor sites, etc.
Doing this will also give you mucho control over where your ad shows up, which means less money being spent and more money being made.
Then there’s negative keywords. I don’t want to get into that now because that’s more writing and I’ve already wasted enough time on this post (I could be getting a massage right now for Chrissakes!). But if you use negative keywords, you’ll exclude your ad from showing up in the wrong context.
Oh - did I mention doing all this stuff raises your Click Through Rate and lowers your bid price for keywords? Yeah, that’s sort of important.
Okay, knowledge bomb dropped. Bask it the glory of it’s radioactive awesomeness.
Later,
P.S. And on the clickfraud front, use the ad scheduling feature in Google to minimize this. Most Clickfraud happens between 1 am and 5 am (you know, the time period where all those sweatshops in india clicking on links are working?). So just schedule your ads not to be displayed in that time.
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32 Responses for "Cheating Google’s Content Network (Pocket Your Cash)"
Good post guy. How tricycle of you!
Fab post RJ. Have you also checked out prosper202.com and keywordradar.com for PPC keyword tracking? I haven’t got round to checking all these out yet but at some point will investigate all and compare. Of course, this is all kids play really… what’s needed is an app that scrapes the stats out of these campaigns and automates the selection / deselection of site targeting etc. based on statistical analysis algorithms…
Thanks. Great advice, as usual. You should write a book. *w*
Thanks for the privilege of letting me see you give bitch-boy a good bitch slappin!
As you say ‘Most of it is just junk traffic from poor quality websites.’ and ain’t that the truth. Google’s content network is largely a big pile of SHIT, but you can make it work if you follow RJs guidelines.
I would always start with pure search to test my ads. Once I know they are converting start to use the content network judiciously and include only sites that I want.
Nice work Rich Jerk!
Great stuff RJ, you gotta make at least double back on your adwords, if not more. Who the hell lets their campaign run to 10k without seeing double in the first 200 clicks. What a moron.
Thanks for your insights.
RJ,
Is that link ppseer.com correct as the site seems down? Maybe you’ve flooded it with traffic.
Cheers
Thanks. Didn’t know about PPSeer.com - Gotta check it out someday. Looks fantastic
Thanks for the great advice!
this just proves why i like you soo much RJ
Great stuff RJ!
I’m doing research to get into Adwords and this will definitely save me some money.
Keep up the great work!
That is, what I’ve been looking for. Now, the Content Network is no black box anymore.
If someone can’t make money on google is a shame!
It’s still the best place to deal with but you have to know how and be able to learn how to optimize your adwords or adsense or EVEN your site index for organic traffic.. any of rich google network programs, just explore it better yourself, or pay and learn from an expert and stop drop a sh1t on blogs around.
Better drop your prejudgement and browse google with respect and ability to read, watch, listen and learn. I was also been spent more money on it before got that -
Google’s system is for people and if you want to deal with your information have to be relevant to what you offer. If you aren’t able to do so you’ll fail. That’s it.
Here is video proof showing success promoting Amazon using adwords which is brobably one of the biggest “loss of time” but it’s made easy 860 bucks to one UK marketer:
http://marketingpixels.com/blog/AdWords/
The mother of all losers… crackin me up here.
Anyway, good info. I wasn’t aware of PPSeer’s existance, but I’ll definitely check it out.
Personally, I think the content network has a better chance of making the average person profit, rather than the search network…simply because the search network has high bid prices. Where as on the content network, I’ve gotten them down to $0.11 a click.
RJ, you’re completely right about the masses of traffic being absolute junk. But it looks like this PPseer site will fix all that and cut through the crap.
Lastly, I agree that the major sites are not a good spend, as most major sites are filled with kids, noobs, and other people who don’t but shit. (myspace, youtube, facebook, etc etc)
Later
Rich Boy
http://www.TheRichBoy.com
Good info RJ!
I didn’t knew about PPSeer.com. I’ll definitely try it out.
I learned about Placement targeting by trial and error. I had a small website in Investment niche. At first I tried keyword targeting. Big Mistake! I lost money faster that I could say “That sucker Google is robbing my ass”!
Then I heard about Placement targeting (or site targeting as it was known earlier). Here again I made one big mistake, i.e. I used Google’s “Get Available Sites” function and trusted Google’s judgment to show my ad on the site list that it gave me. Again Big Mistake!
Out of 50 sites that I selected, there was one that had millions of hits per day and since I didn’t mention any specific page, my ad was displayed on the home page. So 10,000 views and no clicks on day one.
Then I realized my ad was being shown at the bottom of the page in an obscure corner where no-one is going to click it. The ads on the top of the page were occupied by big dogs against whom I could not compete.
I learned few valuable lessons that I would like to mention:
1) Always mention the exact page name where you want to display the ad.
For example, if you want to display your ad on http://www.whaterver.com/blah/blah/blah.html
then don’t give http://www.whatever.com in the list of site. Mention the complete URL.
2) Avoid big sites as RJ says! If you have to advertise on such sites, find pages that cater specifically to your niche!
3) Find sites that have ads above the fold, i.e. on the top and left side. Ads at the right side and at bottom have poor click-through rates.
4) If possible go for sites that have ads in bigger sizes i.e. square (250 x 250), rectangular (300 x 250) and (336 x 280). If necessary pay more for such sites so that your ad appears in such larger ads. Combine this with above the fold formula and it is guaranteed to increase click-through rates.
By following the above rules, I was able to increase my click-through rate significantly. And this is what we want in placement targeting since we are paying for number of impressions.
And yes I did use the scheduling feature to reduce click-fraud as well.
Hope that helps,
Later,
RJ aka Rayne Jackson
Just wanted to follow up to my last comment and say thanks, seriously, for this post. I just went into my ’site and category’ exclusion, which I had never done before, and saw some shocking stats.
Parked domains - 3000 clicks, 3 sales - CRAP
Social networks - 5000 clicks 0 sales - MEGA CRAP
Video sharing pages - 1500 clicks - O sales - MORE CRAP
Forums - 500 clicks - 1 Sale - GOOD START
Well, to my amazement, you’re knowledge has helped me start a new campaign on adwords with a ‘heads up’ approach.
It feels like being kicked in the balls, to see that all this time I was advertising on “parked domains & social sites” and didn’t even know it.
Later man.
Rich Boy
http://www.TheRichBoy.com
Hmm, makes me wanna look into this Google content network advertising thingy.
This RJ knowledge bomb does look like the real thing. I’m zinged by its radioactivity. Can’t believe I’m seeing RJ’s humane side in the sharing of the above very useful tips… Mucho Gracias!
Hi RJ,
the information you posted isn’t so bad. it seems that you know a little bit about the stuff. keep on reading some more good e-books and post the things you’ll learn right here,so i for my self can safe the money for the books.
read fast
Jayenn
Dear Rich Jerk, thanks for the information. It is quite great. I will give some of your tips a trial
I tend to agree- that rich boy is a bit of a faggot! Thing is rich boy, you ain’t even gettin capital letters on your ripped off name!
Anyway, at the mo I ain’t using Adwords cause I ain’t got the cash. BUT, I don’t sit about bitchin! What I’ve done is mastered the Google search engine. AND thats exactly why when I launched my site 3 days ago I am now sat on the 2nd page in google out of about 18,000,000. Plus I’ve only been in this sucker 3 months!
So if you can’t master Adwords then find another way to drive traffic!
And if your to retarded to be able to master Google, use web 2.0 tactics or write ebooks or do any of the other million and 1 ways you can drive swarms of traffic to your site!
Just do me a favour, stop thinkin’ your the big man cause you stand up to the Rich Jerk! And get out there and make some MFM!
(By the way I don’t mean to suck RJ’s dick too much)
Hey RJ,
Great stuff I learned more from that article than most ebooks I`ve read on adwords.And the rich kid needs to go back to school I`am beginner and I blow him away.
JP
you guys are all gay… except for RJ cuz he’s the shit. lol
Completely true. All of it. It really doesn’t get any better than site-targeting, and site exclusion. Adwords allows you to control everything about your campaigns, it’s just that noone has told them, so they think Adwords is crap. Oh well for them…
Adwords is only as profitable has people make it out to be…
Im new at this,how do Iset up a website?
Dear comment posters, specifically the ones talking shit over the internet.
You should be THANKING me for going on my rant a few days back about how adwords sucks.
If it wasn’t for me, RJ might not have even blogged about this topic. I mean, this whole topic was in direct response to my comment.
Regardless, all publicity is good publicity.
Rich Boy
http://www.TheRichBoy.com
What time zone were you referring to rj when you said “Most Clickfraud happens between 1 am and 5 am”? Some visitors from around the world might not realise its based on the USA…
Hey Rich Boy, we thank RJ for taking the time to show you the light so we can all learn. Sounds like from your responses that you really didn’t know what you were doing advertising on the content network and now you know.
Not just anybody would’ve taken the time to address this - which is why RJ’s blog is one of the only ones I read anymore. Seems like NOBODY had heard of PPSeer, just one more of RJ’s secrets that makes him a bizillionaire and gives him the right to call us all losers.
I started adwords with only $100 and I was a complete noob. If I can make adwords profitable, especially as a complete ignorant Internet marketer- so can you.
Your website is prolly shitty to start with or you have no clue how to use adwords. I’m not a guru nor do I have thousands of dollars laying around but I’m still able to pull in money easily with doing no work but clicking buttons.
Hey RJ
How about an RSS feed for us slovenly plebians who are too lazy to open emails anymore…
Hello sir,
I am korakoppu himavanta rao from India, I do not have money, I am poor person, so please help me how I can earn money on Internet, may the Mighty Lord Jesus bless you, please show me how can I earn money,
yours truly,
korakoppu Himavanta rao, somavaram(po), wyra, khammam(dt), Andra Pradesh, India, 507165,
put me in
i want to join RJ
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Great advice, people!
Lotsa trial and error, eh?
Keep helping eachother out, and we’ll all party with RJ!
http://www.FastCash247.com
$$$$$$$$$$$$$$$$$$$
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I know I’m really late to this article but you’re right. Adwords is great. I manage the adwords account for the company I work for and we only spend about 2k a month but we’re generating atleast a few sales a day because of it. So it works out pretty sweet for us. On the other hand I have my own website that I publish AdSense on and it was doing quite well for a while too (until I kinda let the site go)
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