Not Making Conversions?
Author: The Rich Jerk27 May
So, you’ve got your website set up, you’re getting traffic, and you finally feel like a “real” internet marketer.
But there’s a problem…
YOU AIN’T MAKING NO SALES!!!!!!
Oh, whatever could be wrong? Why are you not making any MFM? Are you not getting the targeted traffic? Are you not using the right keywords? What’s the problem??????
Chances are, if you’re not making any conversions, you got two problems….
1. Your copy sucks.
2. Your sales process blows.
I guarantee you that’s the problem, because every website out there that doesn’t convert has those two problems! Let’s go over each one…
1. Your Copy Sucks
For those of you not hip to my jive, “Copy” is short for “Sales Copy,” which is short for “Sales Letter,” which is short for “Buy my shit right now, moron. Daddy needs a new pair of shoes.”
Sales copy is the lifeblood of conversion. If it sucks, it ain’t gonna make you no sales. If its awesome, it’s gonna make you lots of sales.
So you have two options here – the first is learn to write good copy yourself. The second is hire someone to write it for you. Now, you can hire an unlimited number of douchebags to write your copy, but just because you pay someone to do it doesn’t mean it’s going to be good. Any copywriter I’ve ever hired to do my stuff (with very few exceptions) has sucked. I end up writing most of my sales material myself because I’m awesome and better than everyone else.
Therefore I HIGHLY recommend you learn to write good sales copy yourself. If there’s one skill that will make you more money online than you know what to do with, it’s the ability to write powerful marketing messages. I talk a little bit about how to write copy in my book – but in case you’re too cheap to even read THAT, here are some free resources anyone interested in writing good sales copy should check out:
The Michel Fortin Blog – Yes, he’s French, he smells funny, and he looks funny too, but he’s got a good blog with lots of good copywriting info. Plus the message board is filled with good tips from people who aren’t complete morons. Check it out.
The Gary Halbert Letter – Gary Halbert was a drunk, a womanizer, and a convicted felon. (My kind of guy!) He was also one of the most brilliant copywriters of our time. And you can find all his teachings for free at the Gary Halbert Letter. Pay particular attention to his “Boron Letters” because that’s the stuff he wrote while in jail and had nothing to do BUT think about marketing. Brilliant.
Bencivenga Bullets – Okay, so you can’t say or spell his name worth a damn, but he’s a great copywriter, and he has a free email list where he shares some great stuff. Check it out.
Now that you’ve got your site copy covered, let’s talk about your sales process…
Your sales process is what you take your customer through in order to get them to buy crap from you. It’s basically a series of actions you put your prospect through to get them to buy.
For instance, let’s say you have a landing page, and a sales page. When people visit your site, the first thing they see is a landing page, and then they have to opt in to your email list to see your sales page.
So your sales process is:
Opt In -> Offer -> Sale
Once you have a sales process, you need to work on optimizing that process. So on the landing page, make an offer that will make people WANT to opt in. Then on the sales page, make an offer that makes people WANT to buy. For instance:
Opt in: Get a free CD shipped to you on how to quit smoking.
Offer: Buy my “stop smoking” pill and quit smoking in 7 days or less.
Once you have your sales process optimized, you can start adding to it. For instance, you can add in an upsell, and a backend sale.
Opt In -> Offer -> Upsell -> Sale -> New Offer -> Backend Sale
And then you optimize that process. And you keep on improving it until you are able to squeeze every dime you can out of your customer.
When you have killer copy, coupled with an optimized sales process, you’ll be making hella conversions on wheels, baby!!!
Love me. Love me long, love me hard.
Later,
Make Money Online
29 Responses for "Not Making Conversions?"
Still, nothing beats RJ’s style of creating a powerful Sales Letter: Create Hope, Cause a Sense of Urgency, Appear as an Authority and Unbiased, Encourage Fear and be Very Unusual! That’s it! You got yourself a nuke pitch that could drive crazy sales and income even if you’re selling leftover pancakes!
The one thing I love about your articles (apart from the awesome tips) is the awesome humour that comes with it. Been reading your stuff for a few years. Not made my millions yet – made a few hundred, but lets be honest. I’m lazy.
Dear Winner,
I’m a french speaker and I want to know if you know someone who is in your list and knows french.
thx u
Roger
thanks A LOT!!!!
I dont know why but NOboDy on ur forum could help me with this…
I dont undestand y ppl dont concentrate first on being persuavise and getting their salesman skills together THAN working on the rest of the marketing stuff…
I’ll check out those blogs….
But just a question, do you think that I could use this perfectly if I’m just an affiliate of a product? – I’m promoting a singing course, so should I perhaps offer a free lesson on my website and maybe a ebook on the singing method and then direct them to my sales copy? Would you recommend this if I’m only a affiliate of the singing course? What want to do is offer a very detailed review site that also has a sales copy and I also want to offer free support of the singing course…my idea is sort of new… Do u think its good?
Hi RJ
You are awesome, but your language almost discouraged me to read your stuff simply because I am a pstor, which means I am part of the conservative “poor jerks”.
Do you have an affiliate progran of all your products?
Please send info.
Thanks
Chaudry – the best affiliates control their marketing, so yes, that’s a good idea. Giving stuff away for free is always a winner to get people to take the action you want them to. Lots of the best affiliates do this.
Leshy – lighten up, bro. Me and JC are TIGHT!!! lol. Yes, I have an affiliate program. Feel free to preach the word of RJ to whoever you like.
Later losers,
-RJ
I recently got an email for an ad that said “How To Get Rich Off of MySpace.com” Well, I thought it meant how to get the Rich Jerk for posting blogs . . .
Lee
Thanks RJ Its seems you always come at the right time?? When im busting my ass for more traffic, I get an email from you, now that Im busting my ass over making conversions, you show up!??
My sales process has sucked so far so im going to do exactly what you suggested here.
My copy skills are not the best though.
Could you give me your opinion please?? Im too broke to hire a copy writer.
its right here:
http://www.nicholasfinnegan.com/buy_self_esteem_ebook.html
Cheers RJ
Ah Nicholas… it took me two seconds to see why you ain’t making no MFM off your lame ass sales page. You’re right, you’re not the best copywriter I’ve seen.
Listen – and this goes for all you losers out there… Sales Copy is not about SELLING to people. It’s about making people WANT TO BUY.
There’s a big ass difference there.
While people like Nick here focus on the features of their product, rich dudes like me focus on people’s PAIN and why they NEED my product to alleviate that pain.
Thank about the most common objections losers have to buying your crap:
1. I don’t need it.
2. I already know this.
3. Does this work? Is it a scam?
4. I don’t believe this person can actually do this. (no trust)
5. It’s too expensive.
Nick – WTF do I need a book on building self esteem for? Let’s “pretend” for a minute I was some moron loser with no life and self esteem through the floor. Why do I need to buy YOUR book on it?
Let’s break it down, shall we?
-Are you lonely, and can’t find a woman/man?
-Are you tired of not having any friends?
-Do you beat yourself up constantly because you don’t like yourself?
-Are you always too scared to do new things and tack changes, even if they might pay off for you?
-Are you unhappy with your life, and feel there’s no hope for it to get better?
-Have you ever contemplated suicide?
-Are you SICK AND TIRED of being hopeless and feeling alone and ignored?
If so: BUY MY FREAKIN’ BOOK BECAUSE I HAVE SECRETS NO ONE ELSE KNOWS ABOUT BUILDING YOUR SELF ESTEEM!
Imagine: Waking up in the morning, looking in the mirror, and feeling GOOD about yourself!
Imagine: Meeting new people constantly and making new friends – going out to bars, clubs, ballgames, movies, and all that fun stuff with people who ENJOY your company.
Imagine: Meeting the man or woman of your dreams and feeling loved for the first time in your life…
Blah, ditty-blah, blah, blah.
You get the picture.
See how that works? I’m making people realize they NEED TO BUY this product to FEEL BETTER and get rid of their PAIN.
Are you selling a weight loss product? How much does it suck being FAT!
Are you selling a relationship product? How terrible is it being ALONE!
Are you selling a wealth building product? How desperate do you feel being POOR!
This is how you do it, people. Now stop being retards and learn how to sell shit by making people WANT to buy. Don’t pitch them, make them realize they have a problem, then offer a solution.
Easy as that.
Later losers,
-RJ
Hell, with all that baggage they may reach for the gun before they go for the MFM.:)
Great post. Being reminded to sell the solution to the PAIN and not the product really helps me to focus. Pain selling is a mindset and not just a method.
Get that page fixed asap Nick. Your site is gonna be as busy as a two peckered billy goat over the next few days. Convert that traffic. Don’t forget to thank the Jerk. On second thought, screw him and just go make the money.
Visualize Success,
1%
So damn easy a child could do it right? I love your language, don’t stop being real with us RJ.
Thanks RJ, that makes perfect sense.
The fact is that ive tried loads of sales formats and none of them seem to work. IV tried pain and pleasure motivators, the copy that you’ve just read is the most craziest attempt that iv ever tried!!
I’m getting sick of this, why cant people just buy my damn product already!!! I know it will build their self esteem if they bought it, but they are too stpud to buy the damn thing and im too damn lame to write a good enough copy!!
Iv put up my website 5 months ago and still NOTHING!!
I just feel like giving up!!
You wrote that little piece so easily. and no matter how hard i try, nothing I write seems to bloody work!!
And worse yet Im too broke to pay for a copy that is going to make me money, but if i had a good copy i could make the money to pay for the copy.
Do you know of anyone that would write me a copy on a loan, so after their copy makes money I’ll pay them back??
Im in too much dept to get anything else on credit, I tried to get on the net because I thought It was a goldmine, and it is but its difficult for people like me.
I can help people with self esteem issues easily but when it comes to sales im useless.
I need some serious help man! Im aware that one stupid sales letter can literally change everything, but I suck!!
What can I do rich jerk? I feel like ive tried everything! I need a one off helping hand!
Thanks RJ all killa no filla as usual
Saw my site Rj ? recently got a good commission out of it
And btw, I have applied your strategies in almost every presell I wrote and guess what my stuff converted even for UNTARGETTED TRAFFIC like from social bookmarking stuff and squidoo.
Nick,
Stop your bitching. Seriously, or I may have to give you a tampon.
WAAAAAAA!!!! My site isn’t working! WAAAAAAAAAA!!!!!
STFU.
For a guy who teaches self esteem, you’re acting like a freakin’ LOSER.
Look – your positioning is off. No one goes online looking to buy a product on self esteem. That’s lame. Even if people have low self esteem, they don’t see that as the main problem they are trying to solve.
The problems they go looking for the solutions to are:
-Not getting laid.
-Being lonely.
-Being ugly.
-Being broke.
-Being stupid.
-Being a loser.
I bet your buying keywords like “low self esteem” on google, right? The only people looking that shit up are students writing papers for college.
You gotta learn to POSITION your shit as stuff people want to buy.
Look at the Secret market. That’s a multi-million dollar empire based on BULLSHIT. Yet, they positioned their product brilliantly – get health, wealth, and romance just by THINKING about it.
Cool, huh?
Figure out your unique selling position. Who would buy your product? Men? Women? What age? What race?
What problem are the looking to solve that could be solved with your product? Quit smoking? Get more dates? Succeed in business?
Notice how motivational speakers are never there for people who need “motivation.” They’re there for people who want to make more sales, or meet more chicks, or lose weight, or whatever.
A big part of selling is about positioning your product in such a way where people feel they NEED it.
So get to it. Making money takes brain power, not bitching.
If you’re weak on writing copy, check out those three FREE resources I revealed in my post and LEARN HOW TO DO IT. You might suck now, but you can get better if you apply yourself.
Now don’t let me catch you bitching and moaning on my blog again, or I’ll have Stacey Fed-Ex you some tampax.
Later loser,
-RJ
LLOOL!! I’ll give it shot, but im still freaking pissed off!!
Why cant some copy writer guy just write the damn thing out for me for FREE!
Damn its only a letter, who gives a shit!! My budget is only $150, do you know ANYONE thats good who will write me a copy for that much??
Or are you just gonna laugh at me for offering such a crappy offer??
Damn those copy bastards!!
As you can tell I’m more lazier than you RJ.
And WTF would I do with that tampon you give me? Stick it up my ass??
Cant you just write me out a simple sales letter and tell me to get lost??
I’d prefer that over the tampon or the hard work of studying copy writing!!
That first reply you left me above, is there anyway you can wrap that up for me so I can pass it off as a sales letter??
Hey Nick,
Do you want me to do your book keeping and taxes too? Why don’t I redesign your website and whip you up some pretty graphics while I’m at it? Oh, and I can also create all your marketing material for you to boot. Would that make you happy? Huh?
Perhaps you’re evidence of what happens when I bother responding to posts on my blog. I think I’m going to take some time off from replying so losers like you won’t start relying on me to do everything for you.
Understand – sales copy isn’t just a letter. It’s your freakin ENTIRE BUSINESS. It’s what makes people buy your stuff. A good sales letter can pull in millions of dollars over the years. That’s why a good copywriter isn’t going to write something for you for anything less than $5K.
I am trying to teach you how to fish here, and you’re bitching that I’m just not giving you a fish. Well screw it, I’m keeping all the fish for myself. Go and learn how to make money online on your own. If you’re too dumb to see the freakin’ GOLD I’ve already given you, I’m not going to waste my time anymore.
Later loser,
-RJ
P.S. The tampons are for your massive VAGINA, because you keep crying like a woman.
Well I guess i shouldn’t expect anything less from a jerk. I didn’t ask you to do my whole marketing, just a sales piece
After that i might be able to make enough money to hire copywriters on my own in the future.
I just need to get started!!
If I did have a vagina and if I was on my period i would be bleeding on your face right now!!
Stop ‘writing’ advice and just throw me a freaking fish already!!
I’ll gladly just take the fish, I don’t wanna learn how to fish!! I’m hungry now dammit! Throw me a freaking fish!!!
I’ll make it last for a whole 5 years!!
You see, best favor in the world!! How about it jerky boy?? lol!
I’m not ashamed of asking for help, even if it doesn’t follow the rules of “the copy business”
I’m humble enough to put my ass on the line and ask for help, I don’t care if people judge me, I just wanna help people.
Can you help me?
Dude, a couple of things. Don’t give up, and bite the bullet and copy the best by actually doing what RJ says. It kinda sounds like your market is too saturated for you to get anywhere. Are you getting traffic to your page? Is it qualified traffic? How long are they staying on your page? If you know your copy sucks then sit down and change it and stop crying like a little girl. My xbox repair blog in the link is something I set up in under 2 hours. Every week or so I put on one more post and whil it’s not one of the top sites anymore thanks to everybody jumping into my niche, it still makes a couple of hundy a week for me and I do basically nothing to maintain it besides answer some yahoo and fixya questions every so often.
Follow RJs system and you can’t go wrong, really. Man up and figure out which parts of the system you’re not using.
I used to sell home ventilation systems by knocking on doors in a podunk town in New Zealand and RJs style is exactly how I would sell them to couples sitting at a kitchen table I’d just met. An hour later I’d be walking out the door with a cheque for thousands of dollars. Fear of loss, sense of urgency, keeping up with the joneses, indifference (RJ is HUGE on this one), Greed or desire for gain, are all IMPULSES that RJ teaches you to use. Take responsibility for your problem and fix it yourself. By the soudns of things you’re 99% of the way there. Change your copy yourself, sit down by yourself or with a friend who can help and DON’T STOP until you have written some awesome copy. Just one line at a time follow what RJ tells you and you’ll make money.
Thanks for the advice Daniel, its just that im soo burned out!!! I feel like iv tried everything and nothings working. I feel like putting my entire system on a bit torrent and sharing it to the world. Iv already shared alot of my materials already. I really want to help people, but I feel like im giving away my economical future in the process. I would put helping people before earning money any day of the week. Its just that I need to make a living and my copy sucks.
Maybe i should just share my whole course, at least I’ll know then that im making a difference to peoples lives.
I’m gonna give my copy another shot. They say that when your on the verge of quitting that you have the biggest break trough’s, but iv been on the verge of quitting more times than once. And, oh yeah, I still haven’t sold A THING!!
If theses anyone out there that writes good copy, can you please rustle up a quick sales page for me?? 15mins of your time could really change my life. Im not trying to guilt trip here and im not gonna make a video of my children. I just need someones help. I’ll give you a full copy of my course. The whole thing for free! If theres anyone that would spare their time just to help me out of good will it would mean the start of my future.
please check out my sales page, its all about self esteem:
http://www.nicholasfinnegan.com/buy_self_esteem_ebook.html
and if you consider it please send me an email.
P.S I really suck at copy and i admit it, and really need your help.
nick
Nicholas,
Nobody is going to be your bitch okay….your posts are freakin gay too, “stick tampon up ur ass”???
It’s not that hard to click on that blog RJ suggested, take a pen & notebook- takes notes on important info that will help you. Go to the library research a little on that name RJ listed. do some google searching and read up on some info and take notes.
-I think u need to go back to elementary skool and learn to take notes, find information and how to apply that information..
RJ’s second post was EXCELLENT. I just realized that I was trying to SELL instead make people WANT and NEED it on my site…
By the way Rj, I read in a covert hypnosis book about picking up peoples pain and I can’t believe I didn’t apply it.
For the love of god will you please STFU! You are not looking for advice — you are looking for someone to do the work for F_ing FREE! Give it up. If you convinced yourself that you cannot write, then you cannot write… and sell something new, or read your own damn book.
No $hi+, My God man, Why don’t you just copy and paste what RJ wrote. Please, If you want to help people. Help us by not bitching and crying like somebody took $hI+ in your lunchbox. A lot of people will be POd if RJ won’t post because you can’t figure out how to write a little copy. Suck it up and take some of the good advice Daniel and Ansub Chaudry gave you.
That’s your flippin fish.
You actually sharing info and a lik to other blogs? Well, I´ll be damned.. Thanks for sharing.
Nicholas, nobody is going to give you free advice like that. You gotta have something to offer them in return. I’m all for helping people who need help but not for beggars that apparently already don’t know how to take free advice once given.
I love the stuff Gary Halbert came up with. He made many people pretty rich with it.
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Hey, what the ???
My well thought out comments were left off this topic in the blog conversion upgrade… I was sure to contribute to the poking fun of Nicholas. ARGGH!
http://www.TooDamnFun.com
$$$$$$$$$$$$$$$$$$$$$$$
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I Try to use Google Adword to drive targeting traffic.
BTW, I just bought your eBook.
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